Mario races through everyday life in the sunny homage to the classic Nintendo character for “Mario Day,” a commercial directed by Murray Butler via Framestore Pictures, with original music out of BUTTER Music and Sound.
BUTTER producer Warren Wolfe and composer Adam Miele play on the “Mario Day” fan-made event and expand the occasion to every day, thanks to the versatility of Nintendo Switch.
Client Nintendo America Agency Leo Burnett Production Framestore Pictures Murray Butler, director. Music BUTTER Music and Sound Andrew Sherman, chief creative officer; Dan Zank, executive creative director; Renee Masse, exec producer; Warren Wolfe, producer; Adam Miele, composer. Audio Post/Sound Design Harbor Steve Perski, creative director (sound)
Idris Elba returns as ServiceNow’s brand ambassador and evangelist CEO in this campaign from BBDO New York positioning the platform as providing a single solution that delivers AI to people across every corner of a company.
Directed by Matt Aselton of Arts & Sciences, the campaign includes this spot titled “Connecting Corners” in which Elba--accompanied by a skeptical sidekick--walks through a company, pointing out how AI is helping everyone work better, together.
Elba continues to prove he’s not just a spokesperson, but a true partner, with plans to integrate ServiceNow products across his own companies and partnering with ServiceNow to take on a project that’s near and dear to his heart — bringing Sherbro Island off the coast of Sierra Leone into the 21st Century by creating sustainable energy and clean water resources.
Jim Lesser, chief brand officer of ServiceNow, said, “In this campaign, Idris Elba knows that ServiceNow is the secret sauce to transforming business. We wanted to show how our platform makes AI agents work across every corner of business, solving problems, boosting productivity, and bringing everything together.”
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